MEDIATIZATION

Mediatization Conference 6, 2025

Exploring Mediatization in Times of interplay between Human and Artificial Intelligence

7-8 March, 2025
Hybrid: Lublin & Online

Organizers: Maria Curie-Skłodowska University in Lublin

Polish Communication Association, Mediatization Section

Call for papers

We cordially invite you to the next, sixth edition of the international scientific conference: Mediatization Conference 6, 2025. This time we want to discuss on the relationship and dependencies between  mediatization processes and applications of artificial intelligence in various areas of human life. In particular, we are interested in the interactions between human and algorithmic factors, which in different ways drive the course of these processes. We invite theoretical reflections and presentations of empirical studies that will reflect and analyze various manifestations and examples of mediatization phenomena.

The keynote speech (online) will be delivered by Professor Andrea Guzman representing the Department of Communication, Northern Illinois University.

Accompanying event, 8 March 2025: Methodological panel – Qualitative Content Analysis with Professor Margrit Schreier (School of Business, Social & Decision Sciences, Constructor University Bremen).

 The topics of the presenations should be focussed (but not limited to) on the following issues:

• Mediatization in Times of Artificial Intelligence (AI)
• AI as a tool of mediatization
• Tensions between the human-driven and AI-driven mediatization
• Mediatization and datafication – a conceptual dialogue and/or competition
• Datafication as a phase/layer of mediatization
• Mediatization research in times of datafication
• Datafication of interpersonal, organizational and institutional communication
• Data colonialism; colonial appropriation of social-personal data
• Digital infrastructures and platform economies
• Artificial intelligence as a tool of mediatization
• Algorithmization of public and interpersonal communication
• Platformization of interpersonal, organizational and institutional communication
• Automation of communication
• Mediatization of politics and electoral campaigns
• Mediatization of war and conflict
• Mediatization of sport, physical activity and recreation
• Mediatization of business and economy
• Mediatization of popular culture and fashion
• Mediatization of leisure
• Mediatization of religion and spiritual life
• Mediatization of daily and family life
• (De)mediatization, counter-mediatization and media de-saturation
• Media studies facing mediatization era

Important dates:
Abstract submission: 15 January, 2025
Abstract acceptance: 20 January, 2025

Registration >>

Fees:
Conference fee for on-site participants: PLN 100 (PTKS/Polish Communication Association members: PLN 90)
Conference fee for online participants: PLN 100 (PTKS/Polish Communication Association members: PLN 90)

On behalf of
Scientific and Organizing Committees of Mediatization Confernce 6, 2025

Ewa Nowak-Teter
Maria Curie-Skłodowska University in Lublin
Polish Communication Association, Mediatization Section