He creates virtual people and AI chatbots for marketing communication purposes.
He specializes in generative AI, creating his own AI models and improving existing ones. He produces commercials and video content using AI tools, an animation generator from prompts and an unreal engine.
He has over eighteen years of experience in the advertising industry. As a director, he has created several hundred commercials, for which he received, among others, a special award and distinction in the "Kreatura" competition and a distinction at the Camerimage Festival.
