Oleg Gorbaniuk, PhD.

Associate Professor

Department of Social Psychology

Maria Curie-Skłodowska University, Lublin, Poland.

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PhD in Economics (2001)

PhD in Psychology (2002)

Habilitation in Psychology (2012)

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GENERAL RESEARCH INTERESTS

• social and personality psychology
• quantitative methods of data analysis
• methodology of marketing research
• consumer behavior
• political marketing

CURRENT RESEARCH INTERESTS

• psycho-lexical studies
• social perception
• image of brands, corporations, politicians, political parties, and countries

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RECENT PUBLICATIONS

2024:

• Wilczewski, M., Gorbaniuk, O., Gut, A., Wołońciej, M. (2024). “Bridging Cultures With Love”: Spirituality in Fostering Intercultural Effectiveness. The Effects of Language. Applied Linguistics. DOI: https://doi.org/10.1093/applin/amae069
• Błachnio, A., Przepiórka, A., Gorbaniuk, O. et al. (2024). Measurement invariance of the Facebook intrusion questionnaire across 25 countries. International Journal of Psychology https://doi.org/10.1002/ijop.13227
• Wilczewski, M., Gorbaniuk, O., Mughan, T., Giuri, P.,  Li, M. (2024). The development and cross-cultural validation of a Student Online Learning Experience Scale. Journal of Further and Higher Education. DOI: https://doi.org/10.1080/0309877X.2024.2347536
• Blachnio, A., Przepiórka, A., Gorbaniuk, O., McNeill, M., Gorbaniuk, J. et al. (2024). Lonely online: A social model of digital media addiction: A study in 21 countries. The Social Science Journal, DOI: 10.1080/03623319.2023.2228439.
• Sobol., M., Blachnio, A., Wdowiak, A., Meisner, M., Wdowiak, N., Gorbaniuk, O., Jankowski, K. (2023). Circadian rhythm and sleep disruptions as predictors of prenatal stress and depression symptoms. Chronobiology International. https://doi.org/10.1080/07420528.2024.2303985.

2023:

• De Raad, B., Volungevičienė, A., Čolović, P., De Roover, K., Garrashi, H., Gorbaniuk, O. (2023). Kernel structure of the combined English, Dutch, and Polish personality type-nouns, with a critical test against a type-noun based structure in Swahili. Journal of Research in Personality, 106, 104415. DOI: https://doi.org/10.1016/j.jrp.2023.104415.
• Krasa, P., Gorbaniuk, O., Kolańska-Stronka, M., Czarnecka, K., Czyż, K., Karski, T., Krajewska, A., Pamuła, P., & Synowiec, D. (2023). The impact of self-esteem on the perceived brand added value to self-image. Polish Psychological Bulletin, 54(2), 99-115. DOI: https://doi.org/10.24425/ppb.2023.146404 
• Błachnio, A., Gorbaniuk, O., Kot, P., Przepiórka, A., Chmielik, M. & Sobol, M. (2023). Look at me, I am here! A diary study on parental phubbing and children’s delay of gratification. Annual Review of Cybertherapy and Telemedicine, 21, 104-110 (20 pkt). https://www.arctt.info/volume-21-summer-2023

2022:

• Ivanova, A., Mlačić, B., & Gorbaniuk, O. (2022). The Impact of Our Personality on Others: The Lithuanian Comprehensive Lexical Taxonomy of Social Effects. Frontiers in Psychology, 13, 869920. DOI: 10.3389/fpsyg.2022.869920
• Biela, A., Wontorczyk, A., Gorbaniuk, O., Biela-Warenica, M. (2021). Searching for Predictors of Safe Driving Behaviour as an Important Activity in Achieving an Integrated Traffic System. Research on the Behavioural Criterion of the Psychometric Test Validity for Drivers. Journal for Perspectives of Economic Political and Social Integration, 27(2), 7-45. DOI: 10.18290/pepsi-2021-0006
• Fortuna, P., Gorbaniuk, O. (2022). What is behind the buzzword for experts and laymen: Representation of "artificial intelligence" in the IT-professionals’ and non-professionals’ minds. Europe’s Journal of Psychology, 18(2), 207–218, DOI: 10.5964/ejop.5473
• Stronka, M., Gorbaniuk, O. (2022). Materialism, conspicuous consumption, and brand engagement in self-concept (BESC): a study of teenagers. Current Issues in Personality Psychology, 10(1), 39-48. DOI: 10.5114/cipp.2021.110060

2021:

• Gorbaniuk, O., Wilczewski, M., Kolańska, M., Krasa, P. (2021). The Three-Component Dimension-Based Model of Self-Brand User Image Congruence. Journal of Strategic Marketing. DOI: 10.1080/0965254X.2021.1897865
• Ivanova, A., Mlačić, B., Gorbaniuk, O. (2021). A comprehensive taxonomy and structure of Lithuanian personality-descriptive terms. Journal of Research in Personality. DOI: 10.1016/j.jrp.2021.104159
• Misiuro, T., Gorbaniuk, O., Macheta, K., McNeill, M., Kubicka-Jakuczun, J., Kuźmik, M., Wontor, P., Zajkowska, M., Rykowska, K., Świątek, P., Zygnerska, M. (2021). Validation and Psychometric Properties of the HEXACO Personality Inventory Observer Report Form in the Polish Language. Journal of Personality Assessment. DOI: 10.1080/00223891.2021.1998081
• Przepiorka, A., Blachnio, A., Sullman, M., Gorbaniuk, O., Nicolson Siu, Y-F., Hill, T., Font-Mayolas, S., Gras, M-E., Kagialis, A., Lisun, Y., Díaz-Peñaloza, M., Manrique-Millones, D., Nikiforou, M., Evtina, G.S., Taylor, J.E., Tekes, B., Šeibokaitė, L., Wundersitz, L. (2021). Facebook intrusion as a mediator between positive capital and general distress: A cross-cultural study. Frontiers Psychiatry. DOI: 10.3389/fpsyt.2021.667536 [PDF, English]
• Gut, A., Lambert, A., Gorbaniuk, O., & Mirski, R. (2021). Folk Beliefs about Soul and Mind: Cross-Cultural Comparison of Folk Intuitions about the Ontology of the Person. Journal of Cognition and Culture, 21(3-4), 346-369. DOI: https://doi.org/10.1163/15685373-12340116
• Przepiorka, A., Blachnio, A., Gorbaniuk, O. et al. (2021). Measurement invariance of the Phubbing Scale across 20 countries. International Journal of Psychology https://doi.org/10.1002/ijop.12790
• Przepiorka, A., Blachnio, A., Gorbaniuk, O. et al. (2021, w druku). Country Indicators Moderating the Relationship Between Phubbing and Psychological Distress: A Study in 20 Countries. Frontiers in Psychology. 
• Kolańska, M., Gorbaniuk, O. (2021). Wpływ reklam na postrzeganą wartość marki dla obrazu siebie konsumenta. Annales Universitatis Mariae Curie-Skłodowska, sectio J – Paedagogia-Psychologia, 34(2), 221–244. DOI: 10.17951/j.2021.34.2.221-244.
• Wilczewski, M., Gorbaniuk, O., Giuri, P. (2021). The psychological and academic effects of studying from the home and host country during the Covid-19 Pandemic. Frontiers in Psychology, section Educational Psychology, 12, Article 644096. DOI: 10.3389/fpsyg.2021.644096 [PDF, English]
• Fortuna, P., Gorbaniuk, O. (2022, w druku). What is behind the buzzword for experts and laymen: Representation of "artificial intelligence" in the IT-professionals’ and non-professionals’ minds. Europe’s Journal of Psychology.
• Gorbaniuk, O., Wilczewski, M., Ivanova, A., Bevz, G. (2021). The measurement, structure, and cross-cultural equivalence of political party perception. Evidence from Poland, Lithuania, and Ukraine. East European Review, 12(1), 209-224. DOI: 10.31648/pw.6471 [PDF, English]
• Fortuna, P, Wróblewski, Z., & Gorbaniuk, O. (2021). The structure and correlates of anthropocentrism as a psychological construct. Current Psychology, DOI: 10.1007/s12144-021-01835-z [PDF, English]

2020:

• Gut, A.P., Haman, M., Gorbaniuk, O., Chylińska, M. (2020). The development of understanding opacity in preschoolers: A transition from a coarse-to fine-grained understanding of beliefs. Frontiers in Psychology, 11, 1-15. DOI: 10.3389/fpsyg.2020.00596 [PDF, English]
• Gorbaniuk, O., Wilczewski, M., Krasa, P. (2020). The domain adjustment problem in the context of product brands: does user-imagery allow a human-to-human comparison? Fundamental and Applied Researches in Practice of Leading Scientific Schools, 38(2), 99-108. DOI: 10.33531/farplss.2020.2.18 [PDF, English]
• Kolańska, M., Gorbaniuk, O., Wilczewski, M. (2020). From exploratory research to structural models: A multilevel lexical approach to studying the image of marketing objects. East European Review, 11(2), 131-143.
• Aftyka, A., Rozalska, I., Pawlak, A., Gorbaniuk, O. (2020). Intensification of post-traumatic stress symptoms, level of experienced stress and coping strategies in mothers of children previously treated in the Neonatal Intensive Care Unit. Psychiatria Polska, 54(6), 1149-1162. DOI: 10.12740/PP/115281
• Ivanova, A., Gorbaniuk, O., Błachnio, A., Przepiórka, A., Mraka, N., Polishchuk, V., Gorbaniuk, J., Ploschinska, B. (2020). Mobile Phone Addiction, Phubbing, and Depression Among Men and Women: A Moderated Mediation Analysis. Psychiatric Quarterly. DOI: 10.1007/s11126-020-09723-8 [PDF, English]
• Gorbaniuk, O., Wilczewski, M., Perec, K., Gorbaniuk, J., Piela, I., Zielińska, M. (2020). Walidacja kwestionariusza do pomiaru percepcji partii politycznych w badaniach polskich wyborców. Studia Socjologiczne, 3, 31-52. DOI: 10.24425/sts.2020.132469 [PDF, Polish]
• Macheta, K., Gorbaniuk, O. (2020).The lexical approach to the taxonomy of emotions. Annales Universitatis Mariae Curie-Skłodowska, sectio J – Paedagogia-Psychologia, 33(3), 21-32. DOI: 10.17951/j.2020.33.3.21-32 [PDF, English]
• Gorbaniuk, O., Kiełczewska, J., Piwowarczyk, D., Bendyk, M., Majewska, M., Ostrowska, A. (2020). Struktura wizerunku elektoratów partii politycznych. Środkowoeuropejskie Studia Polityczne, 2, 131-152. DOI: 10.14746/ssp.2020.2.7  [PDF, Polish]

2019

• Nezlek, J.B., Newman, D.B., Schütz, A., Baumeister, R.F., Schug, J., Joshanloo, M., Lopes, P.N., Alt, N.P., Cypryańska, M., Depietri, M., Gorbaniuk, O. et al. (2019). An international survey of perceptions of the 2014 FIFA World Cup: National levels of corruption as a context for perceptions of institutional corruption. PLoS ONE, 14(9): e0222492. DOI: 10.1371/journal.pone.0222492. [PDF, English]
• Błachnio, A., Przepiórka, A., Gorbaniuk, O., Benvenuti, M., Ciobanu, A.M., Senol-Durak, E., Durak, M., Giannakos, M.N., Mazzoni, E., Pappas, I.O., Popa, C., Seidman, G., Wu, A.M.S., Yu, S., Ben-Ezra, M. (2019). Cultural Correlates of Internet Addiction. Cyberpsychology, Behavior, and Social Networking, 22(4), 258-263. DOI: doi.org/10.1089/cyber.2018.0667. [PDF, English]
• Gorbaniuk, O., Korczak, A., Toruj, N., Czarnejko, A., Macheta, K., Jałoszewska, M., Charęzińska-Nowocień, M., Karpiński, R., Garwoliński, Ł., Misiuro, T., Zygnerska, M., Bojan, I., Rykowska, K., Wawrzaszek, P., Jeliński, J., Hawryluk, M. (2019). Comprehensive Psycholexical Classification of Polish Person-Descriptive Terms. Current Issues in Personality Psychology. DOI: doi.org/10.5114/cipp.2019.82792 [PDF, English]
• Gorbaniuk, O., Żaliński, A. (2019). Attribution Asymmetry in Perception of Companies’ Successes and Failures. Contemporary Economics, 13(1), 5-20. [PDF, English]
• Куц, O., Горбанюк, O. (2019). Психолексична таксономія лексикону особистості: Перспективи досліджень української мови. Психологічний Часопис, 5(8), 44-64. DOI: doi.org/10.31108/1.2019.5.8.3 [PDF, Ukrainian]

2018

• Ivanova, A., Gorbaniuk, O., Blėkaitytė, D., Dovydaitytė, E., Čepulienė, A.A., Mastauskaitė, G., Ramanauskas, R., Jurgelytė, U. Slapšinskaitė, R. (2018). Do adjectives exhaust the personality lexicon? A psycholexical study of the Lithuanian language. Current Issues in Personality Psychology. DOI: doi.org/10.5114/cipp.2018.73987 [PDF, English]
• Gorbaniuk, O., Mirowich, A., Leoszko, W., Gorbaniuk, J., Kordon, A., Świderska, M., Kuts, O., Korczak, A. (2018). A Psycholexical Classification of Ukrainian Descriptors of Individual Differences. Current Problems of Psychiatry, 19(2), 1-8. DOI:10.2478/cpp-2018-0007 [PDF. English]
• Gorbaniuk, O., Ivanova, A. (2018). Język jako źródło wiedzy o różnicach indywidualnych. Nauka, 4, 7-26. [PDF. Polish]

2017

• Gorbaniuk, O., Razmus, W., Slobodianyk, A., Mykhailych, O., Troyanowskyj, O., Kashchuk, M., Drako, M., Dioba, A., & Кolisnyk, L. (2017). Searching for a Common Methodological Ground for the Study of Politicians' Perceived Personality Traits: A Multilevel Psycholexical Approach. Journal of Research in Personality, 70(4), 27-44. DOI: 10.1016/j.jrp.2017.05.004
• Gorbaniuk, O., Ivanova, A., Blėkaitytė, D., Budraitytė, B., Pakalnytė, E.S. (2017). Lietuvos politinių partijų įvaizdžio vertinimo klausimyno adaptavimas jį modifikuojant. Psichologija, 55, 22-40. DOI: doi.org/10.15388/Psichol.2017.55.10734 [PDF, Lithuanian]
• Gorbaniuk, O., Kolańska, M., Wilczewski, M., Ivanova, A. (2017). A Lexical Study of Comparisons with Typical Brand Users of Goods. Applied Linguistics, 22(2), 29-44. [PDF, English]
• Gorbaniuk, O., Razmus, W., Firlej, K. Lebiedowicz, A., Leszczyński, M. (2017). Measuring corporate personality: A critical review and new insights. Journal of Brand Management, DOI:10.1057/s41262-017-0042-8
• Gut, A., Wilczewski, M., Gorbaniuk, O. (2017). Cultural differences, stereotypes and communication needs in intercultural communication in a global multicultural environment. The employees’ perspective. Journal of Intercultural Communication, 43.
• Gorbaniuk, O., Wilczewski, M. (2017). In search of ecological norms in brand personality diagnostics. Management and Business Administration. Central Europe, 25(1), 2-15. DOI: 10.7206/jmba.ce.2450-7814.186

• Wilczewski, M., Gorbaniuk, O., Gut, A., Wołońciej, M. (2024). “Bridging Cultures With Love”: Spirituality in Fostering Intercultural Effectiveness. The Effects of Language. Applied Linguistics. DOI: https://doi.org/10.1093/applin/amae069