dr Olga Smalej-Kołodziej - Отделения и сотрудники - Главная

Position: Assistant
Units: KATEDRA METOD BADAWCZYCH ZARZĄDZANIA
E-mail address: Show
Link do Bazy Wiedzy: Olga Smalej-Kołodziej

Personal information

My research interests are connected with broadly understood area of social sciences. In particular, I am interested in the phenomenon of voluntary childlessness, as well as the behavior of young people on the market, marketing and creative industry. However, my passion has been research empiricism for many years, especially marketing and market analysis. In my work I focus on connecting social and economic aspects.

Scientific Activity

Courses I Teach:

Marketing research, market research, consumer behavior

Selected Publications:

Symbols of the city of Lublin in the perception of its inhabitants in the light of quantitative and qualitative research, Annales 2018.

Analysis of purchasing decisions made by the Z generation consumers, Toknowpresss. Management Challenges in a Network Economy 2017.

Voluntary childlesness in the light of social opinion – an analysis of a polish survey, Language, Individual & Society, vol. 11/2017.

Selected Research Projects:

Analysis of creative industries in Lublin, Regional Creative Industries Alliance Interreg Europe (2018-2019).

Financial management - educational workshops and a competition for high school students, NBP Project (The central bank of the Republic of Poland).

Polish female migrants and their families, POLFAMIGRA, Norway Grants (participant of project).